BATON ROUGE — The University of New Orleans should adopt LSU branding and become "LSU New Orleans" when it transfers to the LSU system, interim LSU President Matt Lee told the Board of Regents on Tuesday.

Lee said the change is necessary to make the transfer successful. UNO was known as LSU New Orleans from its founding in 1958, when it was considered a branch of the Baton Rouge main campus, until its change to the University of New Orleans in 1974.

“I think for this to really work, it’s going to have to be LSU New Orleans because you’re marrying two well-known brands,” Lee said, referring to LSU and the city of New Orleans. The comments were reported Wednesday by the Louisiana Illuminator .

UNO was previously part of the LSU System until it was moved into the University of Louisiana

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