The European Outdoor Group (EOG) is relaunching its flagship international trade show, Outdoor, set to take place on May 17–18, 2026, in the picturesque Italian town of Riva del Garda. The event will serve as the centerpiece of the newly created European Outdoor Week, running from May 15 to 20, 2026.

Previously held in Friedrichshafen, Germany, the trade fair had become more closely aligned with ISPO Munich, the country’s other major sports industry event. However, in recent years, the show had grown increasingly local, catering primarily to the German-speaking market. The move to Italy marks a significant strategic shift by the EOG, aimed at restoring the event’s pan-European appeal.

"We've worked hard this year to develop a concept that enables our sector to come together in a venue th

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