The India Chapter of the International Advertising Association (IAA) has created a cause related advertisement appealing for urgent contributions to the hapless victims of the Punjab Floods.

Abhishek Karnani President of IAA , says, “Punjab is reeling under the worst floods in decades. The death toll and flood damage is huge. This is the time when all of us should rise up and contribute to the Prime Minister’s National Relief Fund. IAA has always believed that communication is a force for good. This is one more such example.

“I thank Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India who immediately responded to our request for creative support and came up with this creative rendering of an appeal.

“Also thanks to Iman Sengupta Senior Art Director for

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