“… there’s going to come a time in the very, very near future where the top 25 NIL pots of money are going to mirror exactly the top 25 teams in the country. … That’s where it’s heading and there’s no debate about it, unless they change the rules. I don’t think they can backpedal now with the can of worms that they’ve opened."

Kyle Whittingham, the venerable Utah football coach , said that three years ago. He could gloat now and say that he told us so (he won’t). He saw what was coming in 2022 , and on Saturday his prediction was shoved in his face. His Utah football team lost at home to Texas Tech — just about the best team that obscenely rich boosters and money can buy — 34-10. The Utes were considered one of the best teams in the Big 12 and they were manhandled.

Texas Tech is

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