Key Takeaways

Failing to qualify leads can cost your business more than it helps, draining time, inflating costs and filling your pipeline with poor-fit clients who churn quickly.

A balanced, thoughtful qualification process ensures stronger conversions, healthier client relationships and more sustainable growth.

Every founder loves a full pipeline . But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth?

Chasing unqualified leads is one of the most expensive mistakes businesses make. It drains your team’s time and fills your client roster with people who are a poor fit, leading to churn and frustration on both sides.

The temptation to go for volume is real, especially in the early stages when every i

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