ALDI's products will now feature labels that show it is an ALDI brand.
Over the next few years, ALDI's products will adopt the new packaging.
Over 90% of ALDI's products are private label.

Aldi is unveiling a huge packaging refresh by putting its name on nearly every product and launching its first-ever namesake brand.

Over 90% of Aldi's products are private label, and while they will remain at the store, they will receive a new look, according to a press release published Wednesday, Sept. 24 to the grocery chain's website. Brands, like Clancy’s, Simply Nature and Specially Selected, will now have an Aldi logo or "an ALDI Original" labeled on their packaging, the release said.

"The new look and feel of our products is the next step in our journey to modernize our simpler, quicker shopping experience," Atty McGrath, Aldi's CEO, said in the statement. "Now, it’s easier than ever for shoppers to instantly spot the value and quality only ALDI can deliver."

Here's what customers can expect to see the next time they visit an Aldi store.

What does the new Aldi packaging look like?

Some of the items, like "Red Bag Chicken," will be given new "shopper-given nicknames," as a nod to Aldi's fans, the release said.

"As we worked on this refresh for the past few years, we drew so much inspiration from our fans," Scott Patton, Aldi's chief commercial officer, said in a statement. "Our customers already call our private labels 'ALDI brands,' and we’re excited to officially recognize them with a name they can see and trust."

See photos of some rebranded products below.

When is the new packaging in stores?

According to the press release, some items are already being sold in the new packaging.

The company said that every product will be "refreshed" to feature the Aldi name and a modernized look "over the next few years."

Aldi's refresh comes after Oreo lawsuit

The packaging change comes after Mondelēz International, the maker of Oreos, Chips Ahoy cookies, Ritz crackers and other popular snacks, sued Aldi, alleging the supermarket chain is using packaging that "blatantly copies" their products.

Mondelēz filed the civil complaint May 27 in an Illinois federal court.

According to the complaint obtained by USA TODAY, the Chicago-headquartered company said Aldi's alleged actions are "likely to deceive and confuse consumers and dilute the distinctive quality of Mondelēz’s unique product packaging."

"While we cannot comment on any ongoing litigation, this refresh has been years in the making and it is driven entirely by fan feedback," an Aldi representative said in a statement to Rochester Democrat and Chronicle, part of the USA TODAY Network.

Aldi, which sells low-priced private-label cookie and cracker snacks, has a "pattern and practice of selling products in packaging that are unacceptable copies of Mondelēz’s," the manufacturer alleges in the complaint.

Mondelēz said in the court filing that it has contacted Aldi on "numerous occasions" objecting to the supermarket chain's alleged use of "confusingly similar packaging" and demanding that it cease and desist its "unlawful infringement."

The snack maker is seeking monetary damages and a court order effectively stopping Aldi from selling products that infringe on its trademarks. According to court documents, the case is still pending.

Aldi has more than 2,500 stores nationwide and has opened nearly 100 locations this year with plans to add dozens more, Aldi has previously told USA TODAY.

Contributing: Marcia Greenwood, Rochester Democrat and Chronicle

This article originally appeared on USA TODAY: Aldi products are getting a new look. Here's what to know.

Reporting by Julia Gomez and Jonathan Limehouse, USA TODAY / USA TODAY

USA TODAY Network via Reuters Connect