The Pokémon Company has publicly condemned the US Department of Homeland Security (DHS) for using its iconic phrase “Gotta Catch ‘Em All” in a video promoting deportation raids, without the franchise’s permission.

DHS video sparks controversy

The video, shared on social media platform, featured migrants being handcuffed, detained, and transported by Immigration and Customs Enforcement (ICE) agents and other DHS personnel. The montage was paired with Pokémon-themed graphics, including mock cards for detainees, and clips of franchise hero Ash Ketchum performing signature moves with captions encouraging viewers to “catch ‘em all.”

Pokemon denounces unauthorized use

Responding to the campaign, the Japanese entertainment company stated it was not involved in the production of the video.

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