PARIS – There’s not a moment to waste when it comes to climate action and ensuring a better future globally.

That’s a message that B Corp-certified Swiss watchmaker ID Genève wants to drive home during Climate Week in New York City with a limited-edition timepiece it is unveiling Thursday in collaboration with United Nations ’ Sustainable Development Goals, or SDGs.

The occasion, which is the 10-year anniversary of the SDGs, marks the first time a watch brand has aligned itself with the U.N. in support of these goals.

“The Sustainable Development Goals are not just ambitions on paper — they are a practical plan to safeguard people and the planet,” said Maher Nasser, assistant secretary-general, department of global communications at the U.N.

“By embedding the SDGs into the very de

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