The first race of the 2025 Cup Series Round of 12 at New Hampshire Motor Speedway ended with a dominating win by Ryan Blaney. But a few moments, like Joey Logano’s solid P4 with his playoff capabilities and on-track confrontation between Joe Gibbs Racing’s Denny Hamlin and Ty Gibbs, made it even more interesting. However, under the racing arose a greater issue regarding the sport’s popularity, as the event attracted a new low of 1.29 million viewers as opposed to higher ratings earlier in the season.

T hat sharp difference is noticeable in the regular-season finale at Daytona, which attracted the largest summer rating in seven years. In the meantime, viewership in the playoffs is declining, and the total number of 2025 Cup Series viewership, regardless of race, has fallen by 13.4

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