Back in 2014, when Pallavi Chopra was preparing for an interview at redBus in Hyderabad, its CEO, Prakash Sangam, boarded a bus from Bangalore, where the company is headquartered, to meet her in person.

“He wasn’t just selling the category, he was living it,” Chopra recalls on LinkedIn as she marks 11 years at the online bus and train ticketing platform. She joined redBus as senior brand director; today, she serves as its chief marketing officer.

She considers it a milestone that when people think of bus travel, they think of redBus. “Over the years, I’ve learnt that brands aren’t built in a single campaign. They’re built layer by layer — through actions, consistency and resilience,” she notes.

Chopra shared eight key lessons from her 11-year journey with the brand:

1️⃣ Solve a real

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