Digital advertising in India witnessed a remarkable surge in the first half of 2025, with ad impressions doubling compared to the same period in 2024, according to the latest half-yearly report released by TAM AdEx, a division of TAM Media Research.

The report, based on digital ad impressions from January to June 2025, highlighted that the momentum of online advertising continues to accelerate, with services remaining the dominant sector.

Services sector maintains lead

The services sector retained its top spot, accounting for 45% of total digital ad impressions, holding more than half of the market share in the top 10. Education and personal accessories followed, each contributing 7%, while retail and computers both had a 6% share.

Banking, finance and investment comprised 5%, while au

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