Challenge to take place across L.A. in anticipation of International Vodka Day

The playful initiative driven by Smirnoff and global pop sensation Troye Sivan has been created to inspire people to connect and celebrate their ultimate IRL hangs with friends.

This moment marks the next installment of the Chief Vibes OFFicer (CVO) story – picking up with Troye, who was appointed CVO in last November, to take viewers behind the scenes with a 'Day in the life' at Vibes HQ

Legally we have to say that 'Chief Vibes OFFicer' is not a real title, and Vibes HQ is not a real place of work – both are used solely for promotional purposes (please do not tell Troye...)

HERO YouTube link HERE and all assets HERE

LOS ANGELES , Sept. 23, 2025 /PRNewswire/ -- Smirnoff, the world's no.1 vodka

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