Virat Kohli maintains his status as India’s highest value celebrity brand for the third year in a row with a brand value of $231.1 million, according to Kroll’s latest report on the nation’s most influential celebrity brands, which identifies the combined brand value of the top 25 stars jumping beyond two billion dollars in 2024.

Top ten

Ranveer Singh maintained his second position with a brand value of 170.7 million dollars, although this represented a decrease from last year. Shah Rukh Khan , supported by a successful comeback to the box office, clung on to third position with his brand value rising by almost twenty-one per cent to 145.7 million dollars. Alia Bhatt sustained her growth, rising to fourth spot with a brand value of 116.4 million dollars, as Sachin Tendulkar stunned

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