By Stephen Nellis

SANTA CLARA, California – (Reuters) -The computing chips that power artificial intelligence consume a lot of electricity. On Wednesday, the world’s biggest manufacturer of those chips showed off a new strategy to make them more energy efficient: Using AI-powered software to design them.

At a conference in Silicon Valley, Taiwan Semiconductor Manufacturing Co, the contract manufacturer that fabricates chips for Nvidia, showed off a range of ways that it is hoping to boost the energy efficiency of AI computing chips by about 10 times.

Nvidia’s current flagship AI servers, for example, can consume as much as 1,200 watts during demanding tasks, which would be the equivalent of the power used by 1,000 U.S. homes if run continuously.

The gains TSMC is hoping to achieve come

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