Mumbai : Positive user experience in India's FinTech ecosystem is mainly driven by app market share, updates, and data privacy policies, with payment and lending apps more likely to get installed than banking apps, according to a study published in the RBI's latest Bulletin.
Understanding user experience is crucial for advancing FinTech innovations and shaping customer-centric policies, said the article titled ' The Untold Story of FinTech Customers' Experience' published in the Reserve Bank's September Bulletin.Among the three sectors under study -- payment, lending and banking, 11 apps with payment or lending as their primary business are more likely to be installed than banking, it added. Read Also RBI Urges Banks To Identify & Return ₹67,000 Crore Unclaimed Deposits To Rightful Ow