Flipkart’s much-hyped Big Billion Days sale, which kicked off for Black and Plus members on September 22 and for all users on September 23, has run into controversy after customers reported widespread cancellations of iPhone orders despite successful payments.

The controversy has sparked criticism on social media, with some users labelling the campaign a “Big Billion Scam.” At the time of writing, the iPhone 16 Pro remains out of stock, while certain iPhone 16 256GB variants are still available at Rs 64,999. Advertisement

The e-commerce platform had promoted steep discounts on Apple’s latest models, with the iPhone 16 128GB variant listed at Rs 51,999 (down from Rs 69,999) and the iPhone 16 Pro offered at Rs 69,999–75,999, depending on the variant. These deals generated significant buzz

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