With the launch of the iPhone 17 series done and dusted, Apple may have let go of the conventional September iPhone launch window. New reports now suggest that Apple is preparing a major strategic shift for the rollout of its 2026 lineup. The focus of this changed timeline is to prioritise the most expensive hardware, with the iPhone 18 Pro and iPhone 18 Pro Max expected to launch months before the standard model.

According to reports from industry analysts like Ming-Chi Kuo and prominent tipsters such as Digital Chat Station, Apple plans to break its long-standing tradition of simultaneously releasing all the new flagship models.

With the iPhone 18 series, which is expected to include the iPhone 18 Pro , iPhone 18 Pro Max, and potentially the ultra-thin iPhone Air 2, alongside the rum

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