Google, Meta, and Vodafone have called on chipmakers and smartphone manufacturers to support the AV1 video codec in hardware, especially in midrange devices, a suggestion that’s not entirely altruistic.

The trio voiced their idea in a White Paper published on Wednesday, in which they point out that 70 to 80 percent of mobile traffic is video, and around 75 percent of new smartphones are low-end or mid-range devices priced at between $30 and $600.

Due to the costs associated with network upgrades, Vodafone is exploring ways to manage traffic growth

The White Paper also canvasses video codecs, noting that compression used in the AV1 codec is 30 percent more efficient than the VP9 codec, which in turn is 30 percent more efficient than H.264.

Better compression reduces the size of video fi

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