Digital retail transactions are fast becoming the backbone of everyday spending in India, with UPI, credit cards, and debit cards accounting for a record 74 per cent of retail transactions across the country’s top 29 cities.

As per the 9th edition of NeoGrowth’s NeoInsights report, titled How India Pays, this marks a sharp rise from 45 per cent two years ago.

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Out of every Rs 100 spent in retail in these cities, Rs 74 is now paid digitally, a behavioural shift driven by convenience, speed, and trust in technology, the report highlighted.

The findings come as India’s digital economy is projected to contribute nearly one-fifth of national income by 2029–30, underscoring digital inclusion as a cornerstone of growth.

The study, which analysed the banking behaviour of over 21,

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