AI is being used to streamline workflows in advertising, design and film, but human creativity remains at the centre of the process.

Artificial intelligence is reshaping traditional creative industries. What used to be the elephant in the room is now the new normal, yet across creative fields in particular, the tension between human ingenuity and machine efficiency remains unresolved.

For Paulo Salomao, founder and chief executive officer of Toronto-based advertising agency King Ursa, AI is less an intruder than a creative partner. An early adopter and self-described tech enthusiast, he implemented an in-house large language model called Mirror – a secure, custom knowledge base that helps his team draft briefs, generate outputs and explore ideas.

“The definition now, I think, includes n

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