Patrick Scallon has joined French fashion house Lemaire as its new global communications director , WWD has learned.

It is understood Scallon started this week at the brand, lead by Christophe Lemaire and Sarah-Linh Tran and prized for its understated clothing and croissant-shaped bags.

Among his immediate projects will be an exhibition at Lemaire’s boutique in Tokyo’s Ebisu neighborhood, and prepping for its next runway show during men’s fashion week in Paris in January.

A discreet and respected communications professional with a very short résumé in fashion, Scallon is best known for his long career at Maison Margiela and more recently at Dries Van Noten, where he logged an eventful 14 years as communications director .

Since exiting Dries Van Noten a few years ago, Scallon h

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