When John Hu stumbled across Gary Vaynerchuk during long hours of TikTok scrolling in the early days of COVID-19, he never imagined they’d one day be business partners. At the time, Hu was a few years out of college and grinding away on Wall Street, feeling like his path in life was already set.

But Vaynerchuk’s mantra — what value can you give to the world — pushed him to start sharing his own story online.

For Hu, the simple act of posting career coaching content was transformative.

“It was the first time in my life that I ever got to be creative. I was helping people. And I got to do my own thing,” he tells Entrepreneur .

The only missing piece was figuring out how to monetize. After testing countless AI tools that left him spending more than he was earning, Hu again followe

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