Amazon will pay $2.5 billion under a proposed order by the Federal Trade Commission to settle allegations the ecommerce giant enrolled millions of consumers in Prime subscriptions without their consent — and deliberately made it difficult for them to cancel.

Amazon will be required to pay a $1 billion civil penalty, provide $1.5 billion in refunds back to consumers “harmed by their deceptive Prime enrollment practices,” and cease its “unlawful enrollment and cancellation practices” for Prime, the agency said. An estimated 35 million consumers have been affected by Amazon’s alleged unwanted Prime enrollment and/or deferred cancellation practices. The agency said the $1.5 billion figure is the second-highest restitution award ever obtained by FTC action.

According to the FTC, eligible c

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