US coffee giant Starbucks has announced another round of job cuts, saying it will lay off around 900 non-retail employees and shut some stores in the US and Canada. The decision is a part of a broader turnaround strategy, the company announced on Thursday, AP reported. This is the second round of layoffs in CEO Brian Niccol's tenure, after 1,100 corporate workers were let go earlier this year. Affected employees will be informed early Friday, while the closures will be rolled out in the coming days.
Why is Starbucks closing some stores?
The company said a review of its North American locations showed many outlets were underperforming financially or not meeting customer expectations. "Each year, we open and close coffeehouses for a variety of reasons, from financial performance to lease e