Spotify is addressing the use of generative AI in music streaming with the rollout of new policies aimed at protecting artists and listeners alike. On Thursday, the company acknowledged AI's pros and cons while announcing plans for a spam filter, disclosure notices and a way to tackle impersonation.

"At its best, AI is unlocking incredible new ways for artists to create music and for listeners to discover it," Spotify said on its website. "At its worst, AI can be used by bad actors and content farms to confuse or deceive listeners, push 'slop' into the ecosystem, and interfere with authentic artists working to build their careers."

To help tackle what amounts to digital identity theft, Spotify is implementing an impersonation policy that allows artists to file a claim against an

See Full Page