(Warning: Spoilers ahead.)

House of Guinness’s eldest heir, Arthur (Anthony Boyle), is close to coming up with a new beer advertising slogan while receiving a b---job from an unexpected late-night visitor in the new Netflix historical drama. “What it is to be a Guinness,” he proclaims in the throes of pleasure.

A glance at the poster for the Succession meets Peaky Blinders venture from Steven Knight is enough to tell you that mustache-sporting Arthur is a man who f---s.

Unlike the other characters on the poster, he is reclining nonchalantly with his feet-on-the-table, pulling focus with his direct-to-camera gaze and cheeks sucked in. His impressive mustache demands attention. Boyle, a Tony-nominated Irish actor, brings Arthur’s swagger and d--k-swinging to life in House of Guinness. I

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