INDIANAPOLIS -- Aaron Nesmith sees untapped potential for athletes and basketball players in particular on the social media front, so the Pacers forward is teaming up with two other NBA players and several other stakeholders to create a social media app built exclusively for basketball.

According to a press release, Nesmith, Cavaliers guard Darius Garland and Celtics guard Payton Pritchard are launching an iOS social media app called Off Court, which will formally launch on Oct. 17. The app allows players to be social media creators and gives them more opportunity to monetize content. According to the release, players can "drop merch, run subscriptions, and post exclusive content, while also sharing podcasts and day-in-the-life vlogs."

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