WASHINGTON — Katie Couric is marking the 25th anniversary of her televised colonoscopy on NBC’s Today by returning to the exam table for a new public service announcement aimed at breaking the stigma around colon cancer screenings.

The veteran journalist and cancer awareness advocate teamed up with the Colorectal Cancer Alliance and Ryan Reynolds’ production company, Maximum Effort, to launch the latest installment of the LEAD FROM BEHIND campaign.

The video campaign uses celebrity-led humor to spark conversations about colonoscopies and other screening options for what the campaign calls “The Preventable Cancer.”

In a new PSA parodying Sydney Sweeney’s viral American Eagle commercial, Couric lounges in a denim jacket while sultry music plays. As the camera pans out, she’s revealed to b

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