Amanda Sellers for HubSpot

AI search is forcing businesses to diversify their channel strategy: Here’s why

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land . And consumers are looking everywhere — including Google’s AI Overviews and Reddit — for instant solutions to fit their needs.

Is this your reality? Welcome to the rebirth of how people find information.

Payoffs from traditional SEO tactics used to be huge. Now, AI has effectively given everyone access to unlimited, personalized knowledge on a diverse set of channels, and Google Search is losing users to AI search engines like ChatGPT.

The once reliable marketing playbook has officially been disrupted. You ca

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