It’s the era of pop-ups as New York City Swifties will get the chance to usher in Taylor Swift’s newest album with an immersive three-day event.

“The Life of a Showgirl: A Spotify Experience” will launch on Tuesday at a yet-to-be announced location, and run through Oct. 2, the music streamer announced Thursday. Entry will be open from noon to 9 p.m. each day, and available on a first come, first served basis.

The promo will enable fans “to discover hidden Easter eggs and capture exclusive photo moments,” all inspired by Swift’s upcoming 12th studio album, Spotify said. “It’s a chance for listeners to experience the next era before it officially arrives” on Oct. 3, “surrounded by the music and visuals that have shaped their anticipation.”

Spotify stipulated that the 35-year-old Grammy

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