Katie Couric has channeled Sydney Sweeney’s infamous “Great Jeans” ad to raise awareness on colon cancer in a new PSA. The video showed Couric, 68, wearing a denim jacket while posing on her side like Sweeney. “Speaking of genes, did you know that the majority of people who develop colon cancer are not genetically predisposed to the disease?” Couric said, referencing the American Eagle ad. “That’s why doctors recommend everyone 45 and older get checked. Mine are televised.” Couric, a cancer survivor, told People her dedication to cancer screenings “has been near and dear to my heart,” ever since her first husband, Jay Monahan, died at 42 in 1998 from colon cancer. “That ad showed how pop culture and a pair of jeans could really shape the cultural conversation,” Couric said. “It was a momen
Katie Couric Parodies Sydney Sweeney’s Jeans Advert for PSA

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