NBCUniversal and YouTube TV are not exactly playing ball.

The programmer and the vMVPD (virtual Multichannel Video Programming Distributor) are sparring over carriage fees, with NBCU saying YouTube TV (owned by Google) is demanding absurdly cheap rates to carry its programming, and YouTube TV balking at the price tag for Peacock : NBCU is charging YouTube TV “more than what they charge consumers for the same content,” the service says.

The final whistle for an agreement to be reached is Tuesday, Sept. 30. Should a deal not be reached by then, NBCU will take its ball — in this case, content — and go home.

NBCUniversal and YouTube TV are not exactly playing ball.

The programmer and the vMVPD (virtual Multichannel Video Programming Distributor) are sparring over carriage fees,

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