Giant Eagle is kicking off a new business strategy called "Because it Matters" that includes a $100 million investment focused on lowering prices, improving quality and remodeling stores.

Giant Eagle Spokesperson Dan Donovan said the company plans to remodel a dozen supermarkets and expand more than 60 in-store pharmacies.

"In the Pittsburgh area, we're looking at approximately a dozen supermarkets that are going to see various levels of remodel to go to brighten the shopping experience, and make sure we add a lot of products and services that our customers need. Separately, but in conjunction, we're also expanding more than 60 pharmacy locations," he said.

Under the new business strategy, Giant Eagle is launching a seasonal pricing initiative to reduce prices on many of the most freque

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