Look of the Week: Gwyneth Paltrow — and Gucci — take a break from quiet luxury

Gwyneth Paltrow’s new line, GWYN, is filled with tasteful charcoal and moss green colored chunky knit cardigans, minimalist boat-neck blouses and unassuming mid-length navy pleated skirts. Made for the “dynamic women that do it all,” according to the brand, the clothes are chic, classic and largely unidentifiable — exactly what Paltrow herself often wears. But at Gucci’s Spring-Summer 2026 show at Milan Fashion Week, Paltrow defected from her role as queen of quiet luxury and went full logomania.

Her pussybow blouse, belted midi skirt and thigh-high boots were head-to-toe Gucci, with almost every inch monogrammed. It’s a departure from the reigning trend of clothes that whisper wealth through their cut, fiber composition or slow production process.

Almost every inch of Paltrow's Gucci ou