Looks can be subjective but it is clear that as far as Indian consumers go, the most sought-after colour of the iPhone 17 this year is the Cosmic Orange. Or “bhagwa” colour, as some users are calling it. Essentially there are two iPhones that are available in Cosmic Orange colour — the iPhone 17 Pro and the iPhone 17 Pro Max. Both are out of stock. Out of stock but not unavailable because apparently, they are being hoarded by phone dealers, who are asking consumers to pay extra if they want the “bhagwa iPhone” immediately.

How much extra? Depending on dealers and depending on how serious they believe you are about purchasing the phone, the markup could be anywhere between Rs 5,000 and Rs 25,000.

Take, for example, this store in Sector 18 market of Noida. “The iPhone 17 Pro in orange is n

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