New Delhi: Consumer demand has seen a sharp boost this festive season, with sales rising by 23–25 per cent in the first two days of Navratri compared to last year, according to a report.

The growth, driven by GST-led price cuts and strong festive sentiment, marks one of the strongest starts in recent years, as per the data compiled by market research firm Redseer.

The new GST rates, which came into effect on September 22, have directly lowered the cost of many popular products.

Large-screen TVs, for example, saw GST reduced from 28 per cent to 18 per cent, leading to a 6–8 per cent fall in retail prices.

The report said this move has pushed buyers towards premium models. Fashion items under Rs 2,500 now attract just 5 per cent GST, while furniture has also been shifted to the 5 per ce

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