YouTube TV is finding that running a streaming service in today's media landscape is tougher than ever. Content negotiations, rising costs, and the push for original programming have created a constant battle between platforms and networks.

The popular subscription service may have started out as the budget-friendly answer to cable but rising costs and tough network battles are now testing how long that promise can last.

The Evolution of Streaming and Content Control

According to Android Police , Netflix led the charge almost two decades back when it transitioned from depending on licensed content to a significant investment in original content. The action freed the platform from the clutches of big studios, provided long-term ownership of its library, and created a model that rivals

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