MINNEAPOLIS, Minn. — This Halloween season, General Mills is bringing its iconic Monsters Cereal lineup to life in a brand-new way through a whimsical collaboration with The Jim Henson Company , which is celebrating its 70th anniversary this year.

Beloved characters Count Chocula, Boo Berry, and Franken Berry have been transformed into fuzzy, puppet-inspired versions created by Jim Henson’s legendary Creature Shop. The collaboration marks the first time the Monsters have stepped beyond the cereal box and into puppet form.

As part of the celebration, General Mills is releasing a limited-edition “fuzzy” Franken Berry cereal box , designed with a soft-touch texture to mimic the look and feel of the puppet characters. The collector’s box will be available exclusively on Walmart.com

See Full Page