Newcastle United are close to announcing the renewal of a major sponsor as part of a new blueprint for turbo-charging commercial revenue under ambitious new chief executive David Hopkinson.

Hopkinson has replaced Darren Eales in the St James’ Park boardroom and new management will see a new focus on beefing up revenue streams, which Newcastle believe is the only way to navigate the Premier League’s profitability and sustainability rules (PSR) and Uefa’s even stricter squad cost control rules without resorting to player sales every summer.

The club’s unofficial target has been to double revenue streams every two years and Hopkinson, the former head of global partnerships at Real Madrid, is expected to urge colleagues to step on the accelerator in the coming months as the Magpies look to c

See Full Page