Call it the “Comfort Broadcasting System.” As CBS starts to roll out its fall primetime offerings, the network is leaning into the idea of feel-good TV as a running theme through its marketing campaigns.

“We started to toy around with this a little bit last year, but really embrace the idea of of ‘comfort TV,'” said CBS president and chief marketing officer Mike Benson . “There’s a lot of shows out there that just feel dark and maybe a little depressing, and we feel like we’ve got, as we say, ‘TV as it was meant to be.'”

Benson said the decision to lean deeper into this idea of “getting comfy and escape, something that we all kind of need today,” comes out of data research on how audiences are reacting to this TV era.

“People just feel overwhelmed, not only by what’s going on in the

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