Facebook and Instagram users will soon be able to enjoy the social media platforms without seeing a single ad – at a price.

Meta, which owns both platforms as well as Threads and WhatsApp, announced plans today to introduce an ad-free subscription service.

Web users will be charged £2.99 a month and mobile phone users £3.99 a month to be able to doomscroll without seeing ads.

If the accounts are linked, users only need to pay one monthly fee. Adverts on both platforms are typically slipped into people’s feeds and flagged as ‘sponsored’.

Adverts are also tucked inside Facebook and Instagram Stories as well as Instagram’s short-video function, Reels.

With an estimated eight million advertisers on Facebook alone, these ads aren’t crammed into your feeds at random – they’re ‘personalised’

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