India’s festive season has always been one of the biggest travel moments of the year but in 2025, it’s being powered by a new force: Gen Z. This generation of conscious, connected, and curious travellers is driving record growth in festive travel bookings, blending cultural curiosity with sustainability and spirituality.
According to Govind Gaur, co-founder and CEO, WanderOn, Gen Z now accounts for nearly 31% of trips in the 18–25 age group, up from 22% last year. “This generation is leading the rise in bus travel in particular, with close to a 76% year-on-year surge in bus bookings," he notes, highlighting the shift toward budget-friendly and flexible mobility options. Their preference for solo trips, value-driven experiences, and cultural immersion is reshaping festive travel patterns a