(Bloomberg/Shona Ghosh and Gian Volpicelli) — Meta Platforms Inc. will soon offer paid versions of Facebook and Instagram in the UK that will remove advertising from both platforms.

In the coming weeks, users will be given the choice to pay £2.99 ($4) a month to access ad-free versions of either service on the web, or £3.99 for the iOS or Android apps. Meta said it was charging more for access on apps because of subscription fees levied by Apple Inc. and Alphabet Inc.’s Google on their respective app stores.

The rollout comes as Meta continues to try and tread the line between Europe’s strict approach to online privacy and growing sales generated from advertising, which accounted for 97% of its revenue last year. Meta will begin notifying users over the age of 18 that they can subscribe

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