On Monday, the Federal Trade Commission's lawsuit against Amazon began what was expected to be a lengthy trial. By Thursday, Amazon agreed to a whopping $2.5 billion settlement for misleading customers who signed up for Amazon Prime.

The FTC said $1.5 billion will go into a fund to repay eligible subscribers, with the remaining $1 billion collected as a civil penalty. The settlement requires Amazon to add a "clear and conspicuous" option to decline Prime during checkout and to simplify the cancellation process.

"Amazon and our executives have always followed the law, and this settlement allows us to move forward and focus on innovating for customers," Mark Blafkin, Amazon senior manager, said in a statement . "We work incredibly hard to make it clear and simple for customers t

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