India is set to experience a decline in gold demand during the upcoming festive season, as record prices deter consumers from making traditional purchases. The surge in gold prices is prompting market watchers to anticipate subdued activity, with the industry bracing for a shift away from the typical festive buying seen in previous years, Bloomberg reported on Friday. The impact of rising costs is influencing both retailers and consumers, marking a departure from established seasonal trends. Advertisement

The festive period in India is traditionally associated with increased gold buying, but the current price environment is altering this pattern. With gold prices reaching unprecedented highs, consumers are expected to reconsider their jewellery purchases. This shift is expected to be fel

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