Among the 168,000 fans who attended Zach Bryan‘s three July concerts at MetLife Stadium was a small group fixating not on guitars, video screens or singing along with Bryan, Kings of Leon and Bruce Springsteen. Instead, they were watching beer service — specifically, how staff at the bottom of the stairs provided cups into which fans could pour their drinks, preventing them from bringing bottles onto the field. “Lesson learned,” says Rob Rademacher. “Those are the little small details we didn’t think of.”

Nonetheless, the strategy worked: “To my knowledge,” Rademacher reports, “no one threw anything.”

Related

Zach Bryan to Play Inaugural Show at Michigan Stadium, the Largest Stadium in the U.S. • Chris Eggertsen

Rademacher is chief operating officer of Michigan Athletics, which decid

See Full Page