On Instagram, you will find a video of Leonardo DiCaprio inside of Regal Union Square set to B.o.B’s “Out of my Mind” featuring Nicki Minaj. This audio is typically reserved for women showing off their haircuts (“bobs”), so why is DiCaprio doing it? Well, his character’s name in One Battle After Another is Bob Ferguson, and he has a movie to promote and audio trends on which to jump aboard. There’s no upper echelon in Hollywood now — even Leo is making Reels.

DiCaprio, who appears surprisingly bemused, has also willingly appeared in TikToks , on late-night shows , sat down for podcasts , and lent his image to Fortnite . You know who else is in Fortnite ? Sabrina Carpenter . They are making Leonardo DiCaprio do a Sabrina Carpenter–style press tour for One Battle After An

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