(NewsNation) — Crafters may miss Joann's yarn and fabrics, but Michaels is weaving the brand into a new in-store concept.

The company announced this week that a "Knit & Sew Shop" is now available in Michaels stores across the U.S. and Canada. The dedicated shop features the Joann name and logo, and a curated selection of threads, sewing notions and yarn, plus fabric in most locations.

The store-within-a-store will carry popular Joann brands, including the Big Twist yarn collection, set to hit shelves at the end of October.

Michaels said the Knit & Sew Shop will also introduce new in-store services such as fabric cutting tables, which will be available in more than 650 stores by mid-October. New sewing machines are for sale, as well.

The rollout comes months after Joann announced it was

See Full Page