Victoria hotel industry sees best season in 10 years, says tourism group

Destination Greater Victoria is reporting the strongest summer for hotels in the region in the last 10 years.

“We can confidently say this is the best year in a decade,” said Paul Nursey, CEO of Destination Greater Victoria.

Greater Victoria had a a 79.9 per cent occupancy rate for the 2025. The busiest month for hotels in Victoria was August, with 94.3 per cent of the city’s rooms filled, an increase of more four per cent from August 2024.

“There are more Canadians travelling within Canada, that’s absolutely certain. But we’re also seeing a slight increase in American visitors, two or three per cent, so we haven’t lost which is great,” said Nursey.

“But we’re also seeing a slight increase in European, Japanese, Australian, South Korean, Mexican travelers. That’s 11 or 12 per cent of t