The Ministry of Tourism has partnered with Netflix in its first South Asian collaboration to promote Indian destinations. Netflix, which has filmed across 23 states, will integrate tourism into its India storylines.
New Delhi : The Ministry of Tourism (MoT) has announced its first-ever collaboration with global streaming platform Netflix to showcase and promote the cultural richness and diversity of Incredible India.
V Vidyavathi, Secretary, Ministry of Tourism, said in a statement: “This collaboration with Netflix reflects our shared commitment to showcasing India’s cultural richness and diversity.”
Netflix has already highlighted Indian backdrops in several acclaimed productions — from the lush Nilgiri forests in the Academy Award-winning The Elephant Whisperers, to the Andaman Islan